Streamlining

The streamlining movement grew out of Art Deco, however it was simplified and infused with a sense of dynamism which gave it a huge commercial appeal.

The style dominates American design from the 1930 till the 1950’s.  Streamlining main purpose was to shape the object in such a way in order to reduce the amount of resistance it encounters when traveling or moving through air or water.

The Chrysler airflow

The style was mostly seen in automobiles, and the first mass produced streamline car was the Chrysler Airflowing 1934. Its form and new design was a Key selling point. After this huge popularity society quickly understood that these manufacturer’s made moving objects more efficient.

However designer also recognised that this dynamic shape was appealing, it was highly linked to speed and power, properties that were at a trend at that time and still art. It also quickly flourished product design although it was not necessary to add aerodynamics to it. One of many products was the Electrolux Vacuum cleaner, designed by Lurelle Guild (1937).

 The designer also implements a Kinetic style with chrome trim and speed lines. Its main material which is aluminium also deliver a sense precisional engineering, rather they were installed just for decorative reasons. 

Bibliography:

"Streamlined Design: Modernity In America". Architecture.knoji.com. N.p., 2016. Web. 3 June 2016.

"Streamline Moderne". Wikipedia. N.p., 2016. Web. 3 June 2016.